Coaches

Our coaching staff is what sets ASA Basketball apart

“We believe it is important for players who want to play to their potential to be coached by coaches who have played the game or coached at a high level. We could not be more proud of our staff which is LOADED with high school coaches, current and former college coaches, and former professional and college players.  At ASA Basketball, our players are getting the best of the best and our staff knows exactly what it takes to TRULY improve a basketball player and prepare them for high school basketball, no matter how talented they are to begin with.”

– Frank Allocco, Jr.

As a program that prides itself on preparing players for the “next level”, we have assembled a staff of experienced coaches, many of whom have coached at the high school level, college level, or have played at the college level. Our staff is the strength of our program, and we are confident that it rivals any youth basketball staff in the country, let alone Northern California.

We encourage you to read more about our current staff below, and also read about our former coaches who have moved on to other exciting basketball opportunities!

2019 ASA Coaching Staff

Frank Allocco, Jr. – Program Director

Former College Player, long time High School coach (De La Salle)

Frank was an all-state high school basketball player at Northgate High School under the guidance of Coach Frank Allocco, Sr. He led his team to a state championship in 1995, and finished his career scoring 2,008 points but more importantly, won 90% of his games.

Frank decided to continue his basketball career by accepting a scholarship to Saint Mary’s College, where he was a three year starter, a WCC All-Conference player, and a participant in the 1997 NCAA tournament. He played for two college coaches, Ernie Kent and David Bollwinkel, who taught him what it takes to play at the college level.

Frank coached high school basketball for 12 years at the high school level, being a part of some of the most successful teams in California and winning a state championship as a coach in 2006.  He has also worked with the Excel in Basketball Camps for many years as an Assistant Director.

Frank Allocco, Jr. Coach ASA Basketball

2016 ASA Coaching Staff

Frank Allocco, Jr. – Program Director

Former College Player, long time High School coach (De La Salle)

Frank was an all-state high school basketball player at Northgate High School under the guidance of Coach Frank Allocco, Sr. He led his team to a state championship in 1995, and finished his career scoring 2,008 points but more importantly, won 90% of his games.

Frank decided to continue his basketball career by accepting a scholarship to Saint Mary’s College, where he was a three year starter, a WCC All-Conference player, and a participant in the 1997 NCAA tournament. He played for two college coaches, Ernie Kent and David Bollwinkel, who taught him what it takes to play at the college level.

Frank coached high school basketball for 12 years at the high school level, being a part of some of the most successful teams in California and winning a state championship as a coach in 2006.  He has also worked with the Excel in Basketball Camps for many years as an Assistant Director.

Ron Pangilinan ASA Basketball

Ron Pangilinan – Co-Director – ASA Walnut Creek

Ron is the newest member of our ASA/Prime staff.  He joins us with 24 years of coaching experience & has also worked as a teacher/administrator for over two decades.  He played high school basketball at Concord High School.

Ron started coaching high school basketball in 1994 as the JV Girls Coach and the Assistant Varsity Girls Coach at Acalanes High School in Lafayette, CA.  While there, the Varsity team won the Division III state title in 1999.  He took over as the Head Girls Varsity Coach at College Park High School from 2000-2008.  He went on to become the Head Girls Varsity Coach at Las Lomas from 2008-2012, before making the move to coach boys basketball as the JV coach at Bentley School from 2012-2016.  He is currently entering his 3rd season as the Head Boys Varsity Coach at Northgate High School in Walnut Creek.  Along with coaching at the high school level, he has coached numerous youth teams to help prepare young athletes for playing at the next level.

With this addition, he not only brings his wealth of basketball knowledge & experience, but his unique ability to work & communicate effectively with children to both our ASA & Prime programs.

Richie Aliotti, Jr. – Assistant Director – Prime

Former High School Player (De La Salle High School)

Richie grew up in the ASA program, starting in 6th grade on the first ASA team ever established.  After graduating the program at the end of 8th grade, Richie went on to be a standout performer at De La Salle High School.  His Junior year he was a part of one of the best teams in the country, with USA Today ranking them 23rd in the country at the end of the season.  Richie led his team to the Northern California Championship his Senior year, where they fell one game short of a State Championship appearance.

Richie was a coach on the floor as a player, winning the “Coaches Award” three straight years at De La Salle. After graduating college from Sacramento State University, Richie became a fixture at the Excel in Basketball Camps and has now spent two years in the ASA/Prime program. As a former elite player himself who grew up in the program, Richie has a unique ability to relate to the players as well as challenge and motivate them to give their best effort all of the time.

Richie Aliotti, Jr Prime Basketball

Richie Aliotti, Jr. – Assistant Director – Prime

Former High School Player (De La Salle High School)

Richie grew up in the ASA program, starting in 6th grade on the first ASA team ever established.  After graduating the program at the end of 8th grade, Richie went on to be a standout performer at De La Salle High School.  His Junior year he was a part of one of the best teams in the country, with USA Today ranking them 23rd in the country at the end of the season.  Richie led his team to the Northern California Championship his Senior year, where they fell one game short of a State Championship appearance.

Richie was a coach on the floor as a player, winning the “Coaches Award” three straight years at De La Salle. After graduating college from Sacramento State University, Richie became a fixture at the Excel in Basketball Camps and has now spent two years in the ASA/Prime program. As a former elite player himself who grew up in the program, Richie has a unique ability to relate to the players as well as challenge and motivate them to give their best effort all of the time.

Marcus Ellison ASA Basketball

Marcus Ellison – Assistant Director – Prime

Current College Basketball Coach (Cal State East Bay), Former High School Coach (De La Salle)

Marcus attended Brigham Young University where he worked in the athletic department while assisting the women’s basketball team with operations, coaching youth camps, and competing as a practice player.

Following his graduation from BYU, he worked in the University of Washington’s athletic department.  He then moved to the Bay Area and accepted an opportunity at De La Salle High School as a Varsity assistant coach.  Marcus spent time as a college basketball coach at Cal State East Bay, and has now coached at the ASA and Prime programs for the past three years.  Marcus’ passion for the game and the development of our players cannot be matched, he is a master teacher of the fundamentals of basketball!

Chad Mortensen

Former Varsity/JV Assistant Coach (De La Salle), Former Australian Club Coach (Melbourne Tigers)

After taking two years off to coach in the Melbourne Tigers basketball program, the top club program in Australia, Chad is back with ASA.  Throughout his time in Melbourne, Chad worked with several players who ended up being a part of the Australian national team!

Chad coached high school basketball at De La Salle, where he spent time as a JV Head coach and an Assistant Varsity coach.  Throughout his six years at DLS, coach worked with over 20 players who went on to play college basketball.  Chad has also been an integral part of the Excel in Basketball camps for the past decade, where he has become a favorite of the players!

Chad Mortensen ASA Basketball

Chad Mortensen

Former Varsity/JV Assistant Coach (De La Salle), Former Australian Club Coach (Melbourne Tigers)

After taking two years off to coach in the Melbourne Tigers basketball program, the top club program in Australia, Chad is back with ASA.  Throughout his time in Melbourne, Chad worked with several players who ended up being a part of the Australian national team!

Chad coached high school basketball at De La Salle, where he spent time as a JV Head coach and an Assistant Varsity coach.  Throughout his six years at DLS, coach worked with over 20 players who went on to play college basketball.  Chad has also been an integral part of the Excel in Basketball camps for the past decade, where he has become a favorite of the players!

Keith Bruder ASA Basketball

Keith Bruder

Former College Player, Current High School Varsity Coach (College Park)

Keith has been a wonderful addition to the ASA staff.  A favorite of many of our players, Keith brings great enthusiasm, knowledge, and energy to every practice and game. After standing out as a player at College Park, Keith enjoyed a college basketball career at William Jessup University.  Keith spent many years as a high school Varsity assistant as well as a head JV coach at College Park High School.

Frank Allocco, Sr. – Special Advisor to the Prime Program

Hall of Fame coach, Former College coach, Former College Player

Frank was a two sport athlete at the University of Notre Dame, where he played for legendary coaches Digger Phelps and Ara Parseghian. He is the last player to letter in both basketball and football at Notre Dame.  He was part of a National Championship football team in 1973. He was the first string quarterback his senior year until he broke his collarbone.

Coach Allocco started his coaching career as a youth coach, coaching girls and boys teams at St. Agnes. He later moved on to the high school level, where he won state championships at Northgate and De La Salle High School.  Coach is the only person in the history of California to win state championships at two different schools as a head coach.  Throughout his high school coaching career, over sixty player from his programs moved on to play college basketball.

As a CYO coach, Coach Allocco founded the Excel in Basketball Camp, which 36 years later has become one of the largest day camps in America. Bay Area basketball players have benefitted for years from the passion and intense focus on teaching the game which takes place at Excel. The college and professional players who have worked with coach Allocco and been mentored by him at Excel are too many to list!

Frank Allocco, Sr. – Special Advisor to the Prime Program

Hall of Fame coach, Former College coach, Former College Player

Frank was a two sport athlete at the University of Notre Dame, where he played for legendary coaches Digger Phelps and Ara Parseghian. He is the last player to letter in both basketball and football at Notre Dame.  He was part of a National Championship football team in 1973. He was the first string quarterback his senior year until he broke his collarbone.

Coach Allocco started his coaching career as a youth coach, coaching girls and boys teams at St. Agnes. He later moved on to the high school level, where he won state championships at Northgate and De La Salle High School.  Coach is the only person in the history of California to win state championships at two different schools as a head coach.  Throughout his high school coaching career, over sixty player from his programs moved on to play college basketball.

As a CYO coach, Coach Allocco founded the Excel in Basketball Camp, which 36 years later has become one of the largest day camps in America. Bay Area basketball players have benefitted for years from the passion and intense focus on teaching the game which takes place at Excel. The college and professional players who have worked with coach Allocco and been mentored by him at Excel are too many to list!

While his accomplishments are too numerous to list, a few career highlights for Coach Allocco below:

Coached in the Michael Jordan All-American game, Elite Showcase All-American game, and the McDonald's All-American game. He worked with many of the top young players in the current NBA throughout these experiences, including Kevin Durant.

Coach has flown all over the world, including but not limited to stops in China, Belgium, Toronto, and Vancouver, to speak and run clinics for coaches, and to work with the best players throughout North America, Europe, and Asia.

Coach Allocco is one of the winningest coaches in the history of California, winning 87% of his games.

Three state championships, teams were ranked as high as #3 in the country at the high school level.

Coach Allocco is in the National Catholic Basketball Hall of Fame.

Coach spent a year as the Associate Head Coach at the University of San Francisco.

Click here to download a highlight video of Coach Allocco playing football at Notre Dame.

Click here to see Coach Allocco playing high school basketball.