Coaches
“We believe it is important for players who want to play to their potential to be coached by coaches who have played the game or coached at a high level. We could not be more proud of our staff which is LOADED with high school coaches, current and former college coaches, and former professional and college players. At ASA Basketball, our players are getting the best of the best and our staff knows exactly what it takes to TRULY improve a basketball player and prepare them for high school basketball, no matter how talented they are to begin with.”
– Frank Allocco, Jr.
As a program that prides itself on preparing players for the “next level”, we have assembled a staff of experienced coaches, many of whom have coached at the high school level, college level, or have played at the college level. Our staff is the strength of our program, and we are confident that it rivals any youth basketball staff in the country, let alone Northern California.
2021 ASA/Prime Coaching Staff
Frank Allocco, Jr. – ASA/Prime Basketball Program Director
Current High School Varsity Head Coach (Clayton Valley), Former College Player (Saint Mary’s College)
Education: St. Mary’s (CA) ’00, Northgate ’96
18th year at ASA/Prime
Frank was an all-state high school basketball player at Northgate High School under the guidance of Coach Frank Allocco, Sr. He led his team to a state championship in 1995, and scored 2,008 career points but more importantly, won 90% of his games.
Frank decided to continue his basketball career by accepting a scholarship to Saint Mary’s College, where he was a three year starter, a WCC All-Conference player, and a participant in the 1997 NCAA tournament. He played for two renowned college coaches, Ernie Kent and David Bollwinkel, who taught him what it takes to be a successful player at the college level.
Frank has recently returned to coaching high school basketball as he takes the helm of the Clayton Valley program. He previously coached for 12 years at the high school level, being a part of some of the most successful teams in California and winning a state championship as a coach in 2006. He has also worked with the Excel in Basketball Camps for many years as an Assistant Director.
2021 ASA/Prime Coaching Staff
Frank Allocco, Jr. – ASA/Prime Basketball Program Director
Current High School Varsity Head Coach (Clayton Valley), Former College Player (Saint Mary’s College)
Education: St. Mary’s (CA) ’00, Northgate ’96
18th year at ASA/Prime
Frank was an all-state high school basketball player at Northgate High School under the guidance of Coach Frank Allocco, Sr. He led his team to a state championship in 1995, and scored 2,008 career points but more importantly, won 90% of his games.
Frank decided to continue his basketball career by accepting a scholarship to Saint Mary’s College, where he was a three year starter, a WCC All-Conference player, and a participant in the 1997 NCAA tournament. He played for two renowned college coaches, Ernie Kent and David Bollwinkel, who taught him what it takes to be a successful player at the college level.
Keith Bruder – Assistant Director – ASA/Prime Basketball
Former College Basketball Player (William Jessup)
Education: Concordia-Irvine ’15, William Jessup ’14, College Park ’10
7th year at ASA/Prime
Keith was a standout basketball player at College Park High School where he was named to the San Francisco All-Metro Team in his senior year and lead his school to their first league championship in 15 seasons.
Keith decided to continue his basketball career by accepting a scholarship to William Jessup University (WJU). While playing basketball at WJU Keith served on the school’s leadership council and worked many on campus jobs. On top of all of this Keith was twice named to the NAIA All-Academic Team in 2013 & 2014. Keith graduated from WJU in 2014 with a Bachelor’s in History and Minors in Business Administration and Bible/Theology.
Upon graduation Keith began coaching for ASA/Prime and also working with some of the top high school players in the Bay Area and later on introduced a high school program to ASA/Prime. Keith then got tied back in the the College Park basketball program where he coached the JV and Varsity teams from 2014-2017. During this time he decided to elevate his professional experience by obtaining his Master’s degree in Coaching and Athletic Administration through Concordia-Irvine University, completing the program in 2015. Keith is very excited to return to the high school basketball scene on Coach Allocco Jr.’s staff at Clayton Valley Charter High School as the Varsity Associate Head Coach.
Marcus Ellison – Assistant Director – ASA/Prime Basketball
Former College Basketball Coach (Cal State East Bay)
Education: BYU ’13, Tillamook ’07
6th year at ASA/Prime
Marcus attended Brigham Young University (BYU) where he worked in the athletic department by assisting the women’s basketball team with operations, coaching youth camps, and competing as a practice player.
Following his graduation from BYU, he worked in the University of Washington’s athletic department. He then moved to the Bay Area and accepted an opportunity at De La Salle High School as a Varsity Assistant Coach. Marcus also spent time coaching at the collegiate level as an Assistant Coach at Cal State East Bay, and has now coached with ASA/Prime for the past 6 years.
Marcus Ellison – Assistant Director – ASA/Prime Basketball
Former College Basketball Coach (Cal State East Bay)
Education: BYU ’13, Tillamook ’07
6th year at ASA/Prime
Marcus attended Brigham Young University (BYU) where he worked in the athletic department by assisting the women’s basketball team with operations, coaching youth camps, and competing as a practice player.
Following his graduation from BYU, he worked in the University of Washington’s athletic department. He then moved to the Bay Area and accepted an opportunity at De La Salle High School as a Varsity Assistant Coach. Marcus also spent time coaching at the collegiate level as an Assistant Coach at Cal State East Bay, and has now coached with ASA/Prime for the past 6 years.
Ron Pangilinan – Assistant Director – ASA/Prime Basketball
25 years of High School Coaching Experience
Education: SF State ’96, Concord ’88
5th year at ASA/Prime
Ron started coaching high school basketball in 1994 as the JV Girls Coach and the Assistant Varsity Girls Coach at Acalanes High School in Lafayette, CA. While there, the Varsity team won the Division III state title in 1999. He then had stints as the Head Girls Varsity Coach at College Park And Las Lomas before making the move to coach boys basketball as the JV Coach at Bentley School. After spending time at the varsity level for Northgate High School, he is now the Head Boys Varsity Coach at Head Royce High School. Along with coaching at the high school level, he has coached numerous youth teams to help prepare young athletes for playing at the next level.
Jordan Clark
Education: Linfield ’19, De La Salle ’15
2nd year at ASA/Prime
Jordan played at De La Salle High School and then went on to play at the collegiate level for Linfield University. While at Linfield Jordan never missed a game in four years, served as a team captain his senior year, and received First Team All-Conference recognition. Jordan and his teammates helped turn around a dead-last program into a program that now competes for conference championships yearly. In addition to coaching, Jordan is also growing his career in the medical field.
Shane Haley
Education: SF State ’21, California ’13
3rd year at ASA/Prime
Shane found his love for the basketball at a young age attending Excel in Basketball camp. Shane played at California High School, where he was a a First Team EBAL player. He was able to continue his career in college at Chabot College and now attends SF State where he plans to graduate this summer. Unfortunately injuries cut his playing career short, so Shane started to using his passion for coaching and sharing his knowledge with the next generation of players. Shane spent a year as the JV Head Coach at Northgate before joining Frank Allocco, Jr.’s staff at Clayton Valley.
Shane Haley
Education: SF State ’21, California ’13
3rd year at ASA/Prime
Shane found his love for the basketball at a young age attending Excel in Basketball camp. Shane played at California High School, where he was a a First Team EBAL player. He was able to continue his career in college at Chabot College and now attends SF State where he plans to graduate this summer. Unfortunately injuries cut his playing career short, so Shane started to using his passion for coaching and sharing his knowledge with the next generation of players. Shane spent a year as the JV Head Coach at Northgate before joining Frank Allocco, Jr.’s staff at Clayton Valley.
Lee Litvin
Education: Chico State ’17, Las Lomas ’11
4th year at ASA/Prime
After playing Varsity Basketball at Las Lomas High School, Lee went on to attend Chico State where he worked for the men’s basketball team as the head manager for three years. Known for his passion and positive attitude, Coach Lee always brings great energy whenever he steps on the court.
Taylor Mickle
Education: Arizona State ’18, Northgate ’14
3rd year at ASA/Prime
Taylor grew up playing ASA as a kid. He then went on to become a varsity player at Northgate high school, where he was a captain his senior year. Taylor attended Arizona State University, where he assisted with the women’s basketball team, serving as a practice player. Along with coaching for ASA/Prime and spending summers at Excel, Taylor now works as a math teacher at Miramonte high school.
Taylor Mickle
Education: Arizona State ’18, Northgate ’14
3rd year at ASA/Prime
Taylor grew up playing ASA as a kid. He then went on to become a varsity player at Northgate high school, where he was a captain his senior year. Taylor attended Arizona State University, where he assisted with the women’s basketball team, serving as a practice player. Along with coaching for ASA/Prime and spending summers at Excel, Taylor now works as a math teacher at Miramonte high school.
Frank Allocco, Sr. – Special Advisor to the Prime Program
Hall of Fame coach, Former College coach, Former College Player
Frank was a two sport athlete at the University of Notre Dame, where he played for legendary coaches Digger Phelps and Ara Parseghian. He is the last player to letter in both basketball and football at Notre Dame. He was part of a National Championship football team in 1973. He was the first string quarterback his senior year until he broke his collarbone.
Coach Allocco started his coaching career as a youth coach, coaching girls and boys teams at St. Agnes. He later moved on to the high school level, where he won state championships at Northgate and De La Salle High School. Coach is the only person in the history of California to win state championships at two different schools as a head coach. Throughout his high school coaching career, over sixty player from his programs moved on to play college basketball.
As a CYO coach, Coach Allocco founded the Excel in Basketball Camp, which 36 years later has become one of the largest day camps in America. Bay Area basketball players have benefitted for years from the passion and intense focus on teaching the game which takes place at Excel. The college and professional players who have worked with coach Allocco and been mentored by him at Excel are too many to list!
While his accomplishments are too numerous to list, a few career highlights for Coach Allocco below:
Coached in the Michael Jordan All-American game, Elite Showcase All-American game, and the McDonald's All-American game. He worked with many of the top young players in the current NBA throughout these experiences, including Kevin Durant.
Coach has flown all over the world, including but not limited to stops in China, Belgium, Toronto, and Vancouver, to speak and run clinics for coaches, and to work with the best players throughout North America, Europe, and Asia.
Coach Allocco is one of the winningest coaches in the history of California, winning 87% of his games.
Three state championships, teams were ranked as high as #3 in the country at the high school level.
Coach Allocco is in the National Catholic Basketball Hall of Fame.
Coach spent a year as the Associate Head Coach at the University of San Francisco.